Jonathan adler
Jonathan Adler is a luxury lifestyle brand known for its Modern American Glamour aesthetic. As a Brand Designer, I was responsible for developing seasonal brand identities, collaborating with cross-functional teams to execute marketing campaigns, managing in-studio photoshoots, and mentoring junior designers.
Holiday Branding 2023
This project, executed by me alongside Jonathan Adler, seamlessly blends playfulness and sophistication into the brand’s identity. The key challenge was creating a versatile logo in both digital and print formats, which was achieved through extensive design exploration. The resulting branding extends its impact across touchpoints like the Holiday catalog, merchandise, emails, photoshoots, store signage, and more.
concept, design, and illustration
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JOHNATHAN ADLER / CATALOGS
Collaborated closely with the VP of Interiors, lead copywriter, director of marketing, and another brand designer to create 4 catalogs. Managed demanding schedules with aggressive turnaround times for all images, ensured catalogs met tight printing deadlines while maintaining a cohesive theme by editing backgrounds, product swaps, and color correction. My responsibilities also included proofing the catalogs for image and design errors and ensuring a polished and visually engaging final product.
Click to see the full catalog.
Image selection/curation, photo editing, and archive retrieval
Jonathan Adler / Promos
Created weekly lockups and style guides for both print and digital platforms, including in-store signage, managed the design of effective emails and SMS campaigns, defined the look and feel of web and email communications, provided mentoring three designers.
concept, design, illustration
