frette
Frette is an Italian heritage luxury linens. As Lead Graphic Designer (on contract), I spearheaded the creative vision for Frette’s collaboration with Thom Browne, delivering digital and print collateral for Salone del Mobile Milano. I directed the creative team across digital and print channels, overseeing major projects, including the brand’s largest print mailer to date, and ensuring a seamless alignment with the brand’s sophisticated aesthetic.
Print Collateral
Digital Collateral
Thom Browne Collab
Thom browne collab
At Frette, I led the creative direction for a collaboration with Thom Browne for Salone del Mobile, shaping the visual identity and marketing assets. I developed print collateral (invitations, pamphlets, business cards), along with digital (landing page, paid social, press kit) ensuring cohesive and impactful presentation at one of the world’s leading design events.
